Cari McLean

(SPONSORED) How to rise above all the marketing chatter is perhaps one of the most difficult marketing questions to tackle.

Kemp Edmonds, Lead Solutions Consultant at Hootsuite Media, says it's time to get real about social selling and call it what it really is: social networking. Social media is long-term relationship building tool and not a tool to make sales.

A snapshot of what rose to the top of the social media buzz at the record-breaking HIMSS conference.