Malaffi CEO Atif Albraiki says simultaneous provider projects, such as health information exchanges, make EMR adoption a challenge at times in the UAE, but he encourages stakeholders to learn from global experiences. EMEA Electronic Health Records (EHR, EMR) By HIMSS TV | November 18, 2019 | 1:06 PM Topic: Electronic Health Records (EHR, EMR), Health Information Exchange (HIE)